Angelos Mouratidis
Live in Athens

Angelos Mouratidis

Founder & CEO, InYourCity Digital Marketing Agency

Angelos Mouratidis is the Founder & CEO of InYourCity Digital Marketing Agency (est. 2010). He is specialized across the entire spectrum of digital experience; mostly on omnichannel strategy and performance marketing. He is also a Ph.D. Candidate at the University of Macedonia, and holds a postgraduate diploma (M.Sc.) in Information and Management and a bachelor’s degree (B.Sc.) in Information Technology from the Aristotle University of Thessaloniki. He has given many invited lectures in universities, conferences and seminars.

Presentation Title

"Implementing Lead Generation with Facebook Custom Conversions"

One fruitful way to achieve an effective sales funnel from a Lead Generation campaign is via the creation of a well-structured Facebook custom conversion. Such a campaign must be characterized by a carefully designed landing page experience and a subsequent email automation so as to obtain traffic with the maximum engagement rate. This funnel relies on the quality of the traffic from plain prospecting ads that are, to a considerable extent, reflected by a quick exit; thus, all the other efforts are falling apart.

A totally successful case, in terms of performance optimization (ROAS +1170%), will be presented in order to show how to gain custom conversions and, therefore, quality leads.