Tom Shapiro
Live from Boston

Tom Shapiro

CEO, Stratabeat & Author of “Rethink Lead Generation"

Tom Shapiro is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+.

With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer,,, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

Presentation Title

"Crazy Effective Ways to Increase Your Leads through Content"
Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads.

This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.